My marketing professor just emailed me and told me that a post on Gonzaga’s Facebook page used a bad marketing technique.

The post was about how 2 out of 10 alumni donated last year, and how Gonzaga wanted to raise the number to 3 out of 10.

My professor told me that you shouldn’t attempt to use the social validation principle unless you have positive statistics to back it up.

This is how I changed it.

Within about 30 seconds to a minute after I reposted it, two people “liked” it.

Whaddup.